We are retained by our clients for varied types of assignments depending on the EU countries and industrial sectors to be covered.
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Lead Generation & Prospecting |
| The activities undertaken in this module include the following: |
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drafting a marketing plan and strategy, if desired, with a list of necessary material, activities and budgets |
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study of your service offerings , preparation of marketing collateral (approx. 10 man days) which would include email templates, covering e-mailers in the local European language and English for the sectors to be targeted, success stories, case studies and reference projects and presentations for the same |
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establishing a virtual office |
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research on potential customers for the client’s products and offerings |
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setting up of an online CRM account which would contain all activities undertaken for each specific customer that can be monitored by the client |
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setting up meetings with potential customers and co-operation prospects |
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Attending specific events (exhibitions & trade shows) for networking, presentations, etc., if desired |
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Project Management at client's site, if desired |
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Monitoring the client relationship, if desired |
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| Individual & Progressive Assignments |
Assignments can be customized based on the client’s requirements. An assignment can be started out as the above and can then progress into an active business development assignment on the client’s behalf.
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| Partnering – Co-operation / Joint-Ventures |
| This module package aims to deliver and advise the client in finding the right partners and possible buy-in options in established European companies. |
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study of your products and service offerings, comparing them with existing offerings on the market, screening the competition to present your company with a possible candidate |
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identifying relevant sources of similar services and products |
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establishing a virtual office |
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localization and meeting with prospective partners including identification of possible modes of co-operation |
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evaluation and documentation of prospective partners and meetings with initial presentation of the client company's products and services on-site with ca. 3 potential partners |
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schedule of follow-ups with the client on-site. |
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A variation of this module would be a search, specifically a joint-venture partner wherein the above activities would be undertaken with the goal of entering into a joint-venture with a local European partner in a similar line of business.
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| Business Development |
A Business Development assignment precludes that activities under the Lead Generation and prospecting module have already been undertaken and EU Consultants has been retained to actively garner business.
Such an assignment would include: |
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Development of a new marketing plan based on the vetted results achieved under LG & Prospecting |
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Contacting medium and large companies in the selected European markets to present the client’s products and services |
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Presenting and attending on-site and at trade fairs and workshops, as desired and agreed upon |
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Depending on the business under development establishing local management, sales, training and support staff |
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ongoing pre-sales and marketing efforts to establish business under the client’s brand in Europe |
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