The language of a pr or advertising campaign in Europe is very different from that of an American campaign. At EU Consultants, we speak that language; and, we've helped many companies place advertising and pr in several European countries. We can help you see the subtleties, as well as the obvious; and, we can help you become easily believable in the eyes of your potential customers. You will begin to use our widespread pr channels to create good, inexpensive exposure for your company and products. An active pr campaign can save your company costly mistakes regarding subtle shifts in the market. In the costly advertising arena, where positioning is the highest priority, we can provide you the inside scoop on where and when it makes sense to place a particular advertisement.
Obtain Media Visibility for Your Company in Germany
Communication is the cornerstone of information technology, e-commerce and the media. The more complex business becomes, the more important it is to make your product or service visible to prospect customers. Sending out one press release isn’t enough. What you need is a comprehensive PR plan and passionate professionals with media ties who can efficiently carry it out.
That’s where EU Consultants comes in. We don’t run after the latest news and trends – we participate in making them. And as members of the digital generation combined with the traditional background of newspaper journalism, we eloquently use both online and offline communication channels.
We go well beyond the point of simply representing your product or service in the media. For many years, we have been working in the IT, communications, e-commerce, and media segment. Due to our staff’s extensive contact network across all media segments, we can access Germany’s top business, media, and IT magazines and newspapers. We also have experience with many German e-newspapers and e-zines. Releasing the collective energy of the media, EU Consultants creates opportunities that advance your selling perspectives. In one instance we were able to generate over 600 articles and television mentions about a client and its product in both trade and consumer media during an 18-month period. Using our full complement of public relations strategies and tools, EU Consultants can do the following:
Create and strengthen your appearance in Germany’s media with a company profile
Set up a communication strategy of how to best represent you in the media and in public
Organize promotional special events
Pitch articles and story ideas to media
Prepare and distribute press releases to media
Manage crises
Assist with interviews and write your speeches
Advertise your product or service in every media you desire
Create and distribute newsletter
Direct promotional photo shoots
Help you to prepare for trade shows
Design a customized database of targeted media for your product or service
Follow up on leads generated by public relations efforts
Provide documentation of all publicity generated
For more information, please contact us to discuss publicizing your product or service in Germany.
Events & Trade Shows
EU Consultants assists and represent its clients at workshops, trade shows and exhibitions. There are naturally numerous events held in Europe every month. Many of them can be found on our website. We will make recommendations to you, based on your area of expertise, which events are likely to attract the right audience for your products and/or services and help you organize and prepare for these events.
We attend CeBIT, the largest technology trade show in the world each year, which is held in Hanover, Germany. It attracts over 600,000 participants and many members of the media. It is an excellent venue for launching a new technology product or service. Other events are the Hanover Trade Fair, systems in Munich, Interpack in Düsseldorf, etc.
