When you launch a product or service in Germany, you need to do more than just translate your product, service and company information into German. You need to localize it. EU Consultants is well-experienced with localization issues for IT, online, software and hardware companies. We can create informational and promotional materials that work in Germany. We'll use the right terminology and marketing methodology so that your product or service is never perceived as being foreign, inappropriate or irrelevant to the German market.
We can also assist in localizing your product or service with regard to legal aspects. German law can be confusing and complicated to foreigners. Our localization experts are very familiar with German consumer, marketing, and trademark laws.
Advertising content in Germany differs in tone from ads in the U.S. A word-for-word translation of your English ads is never a good idea. You need to also consider German social characteristics. Our public relations and marketing team will rapidly set up a communication and advertising strategy, together with our localization experts, that promotes your brand but also corresponds with German culture.
For more information, please contact us to discuss localizing your product or service in Germany.
